Campaign objective
Reach, downloads, bookings, repeat use, community growth, or a defined partner outcome.
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Wallet 10 · Growth · Class C / Partial
Marketing Wallet
Structured Web2 and Web3 growth activity for campaigns, activation, community building, qualified acquisition, and booking growth—without uncontrolled distribution.
5% / 2.5B TKFY category · roadmap · no automatic campaign entitlement.
5%2.5B TKFY Marketing category
REACHBOOKKYCKMOne structured category · controlled activation
Growth with a documented purpose.
The category can support approved campaigns and measurable activation. A campaign must define its objective, participation conditions, verification, legal framework, budget, and distribution rule before any personal TKFY result exists.
Participation rules
Audience, time window, evidence requirements, KYC where required, and eligibility are documented.
Verification and approval
Attribution, brand safety, compliance, legal review, and required approvals control activation.
Transparent distribution
Only the approved campaign rule can calculate and distribute a campaign-specific position.
MKT-01 · Purpose-bound campaign illustration
Model one approved campaign.
This editable scenario separates the fixed 2.5B category, an illustrative approved campaign tranche, measurable evidence, and a possible participant distribution. The inputs are explanatory variables—not a published Tokify campaign policy.
Illustration only. Campaign KPIs do not generate a universal Marketing reward rate. A participant position requires an approved campaign budget, rule, evidence, distribution, and valid custody.
Campaigns & activation
Web2 visibility. Web3 participation. One controlled framework.
City launches, driver activation, creator competitions, KYC-bound quests, hotel campaigns, partner campaigns, and repeat-booking initiatives can be designed as separate approved programmes.
Measurement and control
Visible outcomes. No automatic reward promise.
Campaign success can be evaluated across reach, acquisition, booking activity, mobility, KYC, and community signals while budgets and campaign-specific distribution rules remain separate.
Reach
Qualified campaign visibility and approved audience reporting.
Downloads
Attributed installs that meet the campaign's evidence requirements.
First bookings
Verified first completed Tokify bookings tied to the campaign.
Repeat bookings
Documented recurring usage and retention within the campaign window.
Verified kilometres
Real mobility activity measured separately from the campaign budget.
KYC conversions
Required verification only where the campaign and legal framework demand it.
Community engagement
Approved community, creator, content, and participation evidence.
Budget efficiency
Transparent comparison of approved budget, evidence, and campaign outcomes.
Marketing Wallet simulator · MKT-01 · Partial
Follow an actually distributed campaign position.
The campaign layer above models an approved budget and distribution rule. This controlled engine begins only with TKFY actually distributed and held, then keeps the separate Referral Rewards process, future Proof-of-Hold Pool, Network Speed, liquidity references, manual market price, and Burn sensitivity visible and independently adjustable.
Total modeled position at H100 TKFYphase-based roadmap calculation · not a live balance
Roadmap and legal boundary
Planned. Rules-based. Purpose-driven.
This page illustrates a future Marketing Wallet and campaign architecture. It does not create a token entitlement, investment offer, return, value-appreciation promise, guaranteed airdrop, campaign reward, market price, or availability promise. Final rules, technical completion, legal review, KYC and compliance requirements, approved campaign conditions, required approvals, distribution, and custody must exist before activation.